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Invested some $20 million into R&D/marketing for new format.
June 23, 2017
By: Christine Esposito
Editor-in-Chief
Not a liquid. Not a pod. Not a powder. Sources say Unilever is ready to launch Persil Powergems, new style of detergent that is shaped like small beads. The company has reportedly spent about $20 million on R&D and marketing on the new premium detergent which will be rolled out in the UK, which Unilever markets Persil. Be sure to follow Happi for more details on this launch.You can learn more about the laundry detergent market in this Happi feature....
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